Geographic Marketing requires ongoing marketing management of Google Places Listings as well local business listings in many other websites. SmartFinds Marketing can assist your multi-location national business with geographic marketing processes.
Google Plus Project and the Google Plus One Button will change web marketing by introducing social media as a criteria for SERP of business websites.
JC Penney engaging in black hat SEO techniques in which thousands of unrelated web sites in the retail industry were linking JCPenny.com. The process was done by linking very specific keywords in a manner that was cheating their way to the top of Google.