On April 29, 2020, SmartFinds Marketing hosted the next webinar as part of its “Learn from the Pros” series. The educational webinar, “How to Use Website Design to Increase Sales” was developed with our webinar partners Drive Creative Agency. The webinar is designed to help businesses discover how website design can impact website sales and how to increase website sales.
The Webinar Recap
The website design webinar was presented by
- Melih Oztalay, CEO, SmartFinds Marketing
- Dan Dulka, Co-Founder, Drive Creative Agency
- Corey Barkach, Co-Founder, Drive Creative Agency
Corey Barkach and Dan Dulka hosted the first half of the webinar, which addressed the current and future website design features, strategies, and technologies including “Dark Mode”, one of the biggest trends of website design in 2020 and beyond. In the second half of the webinar, Melih Oztalay shared his experience and knowledge, discussing the importance of conversion rate optimization to make decisions on website design improvements that will lead to increased website leads and website sales.
“The website design webinar was successful almost going over one hour as the conversations were intriguing and engaging to the audience.”, said Melih Oztalay. Questions included “When selecting corporate fonts, what criteria do you prioritize? Is a font that is Windows natural font and browser font important to use to assure consistency.” Corey concluded the answer is client dependent. Web fonts are different from market or brand fonts. For that reason, you may want to consider secondary fonts for the web from your brand fonts that are similar.
Website Design Webinar Presentation Discussions Included:
- Mobile First design theory
- Understanding color theory
- User triggered animations
- Understanding your calls to actions
- Understanding how to measure your conversation rate
- How to use conversion rate optimization to improve your lead and sales results
- How creative website design impacts your lead and sales results
- The concepts of creative design theories to improve your lead and sales results
- The process of analyzing your results to make improvements for better results
- Understanding Conversion Rate Optimziation (CRO) as it relates to improving website Calls to Action
- How UX, UI impact CTA and driving website visitors to your intended results
Website Design Educational Articles
SmartFinds Marketing’s Learn from the Pros webinars are always preceded by educational articles to introduce audiences to key concepts about the webinar’s topic. You can find information about each article related to the website design webinar below:
- How New Website Design Requirements are Important for Sales (March 30, 2020)
- 2020 Website Design Tips (April 1, 2020)
- The Power of Website Design And Conversion Rate Optimization (April 7, 2020)
- What You Need To Increase Leads and Sales From Your Website (April 17, 2020)
- 7 Tips on Writing Web Copy That Converts into Sales (April 20, 2020)
Website Educational Articles on LinkedIn
Understanding how to improve your website leads and website sales based on managing your website design, calls-to-action, and analyzing conversion rate optimization (CRO) are all business-to-business (B2B) topics. For this reason, the website design information was published on LinkedIn.
- New Website Design Technologies Will Improve Your Sales (March 31, 2020)
- How Website Design Together With Conversion Rate Optimization Increases Leads and Sales (April 16, 2020)
- What You Need To Increase Leads and Sales From Your Website (April 20, 2020)
- 2020 Website Design Tips (April 3, 2020)
- 7 Tips on Writing Web Copy That Converts into Sales (April 21, 2020)
Webinar Materials to Download
The “How to Use Website Design to Increase Sales” webinar and its supporting materials can be viewed online at no charge and with no download requirements:
- Website Design Webinar Video Recording (M4V, 121MB)
- Website Design Webinar Presentation Deck (PDF, 5MB)
Previous SmartFinds Learn from the Pros webinars can be found at GoToStage’s SmartFinds Webinars.
For more information about SmartFinds Marketing digital marketing agency, learn more at:
- SmartFinds Marketing Information (PDF, 55MB)
